A soft and moisturising lipstick with a lovely natural feeling texture, instantly nourishes lips with maximum moisture in a lightweight, non-sticky formula. With over 40% jojoba oil content and Vitamin E to leave lips smooth and supple, sealing in moisture and acting as a barrier against environmental influences. The long lasting, colour-rich formula is designed for all day wear and contains no parabens or added fragrance. If you want to create a dazzling look then having the right lip colour is top priority. Beauty Without Cruelty offers the widest choice of colours in a smooth and seductive natural base. Even better, BWC offers the only 100% vegan natural lipstick with amazing colour rich shades and sparkling nudes.
Rose caress - a pale soft rose shade, a classic and subtle nude pink.
Silver Rose - a gentle innocent petal pink. The silvery shimmer creates a subtle sophistication.
Tansy Tease - a warm candy pink with just a hint of shimmer to brighten the lips.
Pink Crush - a bold cool toned shade of pink with a soft glossy sheen.
Sweet pea - a modern classic, a light contemporary pink shade with a matte finish.
Wild Watermelon - a sleek pinky nude, a matte shade that enhances a natural lip colour.
Foxglove Fever - a soft matte warm strawberry pink, an all-time bwc favourite.
Sweet Apricot - a gentle shimmery apricot with hints of gold, a refreshing pastel shade.
Birch - a warm shimmery nude, a soft pinky beige suitable for most skin tones.
Tea Rose - a warm neutral matte mid pink, a discreet natural looking soft shade.
Dusky Pink - a shimmery sunset pink which creates elegant lip glamour.
Cherry Blossom is a light peachy pink, creating a gentle slightly shimmery nude effect.
Warm pecan - an apricot-beige shade, a shimmery nude which just lifts the lips.
Paprika - a warm spicy brown, matte with a hint of sun kissed terracotta.
Cappuccino - a sheer natural beige creating a semi-transparent soft shimmer finish great with bold eye makeup.
Praline - a sheer cool beige with silvery shimmer which can be layered over other shades for a shimmery effect. Try over Cerise or Day Lily!
Rosehip - a bright but light shade of matte red, vibrant with hints of deep peach.
Day Lily - a matte terracotta red, a more subtle red than Ripe Cherry.
Pomegranate - a cheerful, bright, matte pink, clear and deep, full of positivity and vibrancy.
Ripe Cherry - a rich real scarlet red, matte and supremely confident in character.
Raspberry - a rich matte shade of blush pink, alluringly self-assured.
Rosewood - a deep shimmery pinky red, a soft alternative for a darker lip shade.
Cerise - a radiant cool shade of red, a divine light ruby, matte and dramatic.
Azalea - an exotic and exciting bright deep pink with tones of shimmery blue and silver.
Reckless Ruby - the drama queen of our lipsticks, a seductively deep rich ruby red.
Blueberry Coulis - a bewitching puissant plum, glossy and striking.
Deep Plum - a bold dark purple, with hints of pink and silver shimmer, makes a dramatic eye shadow for the creative!
Rich Bronze - a strong deep shimmery brown, dark and striking. Try with Gold for a special lip finish.
Gold - a vibrant and bright shimmery shade of yellow gold, try overlaying on other matte shades for a glamorous effect.
Copper is a confident shimmering rusty orange, burnished and lustrous.
Coral is a sun-warmed rich terracotta, with a strong and vibrant matte effect.