The original cruelty free makeup range 

For over 60 years Beauty Without Cruelty has led the way in cruelty free cosmetics. We operate a company wide fixed cut off date.  

Muriel, The Lady Dowding (1908-1993) was born in London. Throughout her life, she was dedicated to the rights of animals and pioneered the development of cruelty free cosmetics, and products suitable for vegetarians. She campaigned in the 1950s to persuade the leaders of the cosmetics industry to change their animal ingredient policies which included wide use of spermaceti from whales and musk from the musk deer. This failed and her determination to provide a constructive alternative led her to set up the Beauty Without Cruelty Cosmetics business. To this day the business continues as a pioneer in ingredient consciousness.

The Beauty Without Cruelty Swan logo encapsulates our brand mission, being associated with the deities of healing waters and the sun. Known for their grace and beauty the swan is symbolic of our mission to deliver beauty by the intertwining of natural elements in our product offering. Beauty Without Cruelty is committed to being at the forefront of ingredient consciousness. Beauty Without Cruelty is based in Suffolk England and is a certified member of the Vegan Society and Cruelty Free International.

Beauty Without Cruelty ingredients policy is to offer a 100% commitment that customers can relate to. As the founder of the 100% cruelty free cosmetics business that has been brand leader for over 60 years, the brand has an enviable reputation for progressive incorporation of the best natural ingredients. Our unique formulations carry a dedicated focus on enhancing a healthy and nourished skin. 100% of the Beauty Without Cruelty natural range is vegan and vegetarian, and free from fragrance, paraben, carmine, PEG, GMO, Toluene, Formaldehyde, Phthalate and with Talc Free Powders. 

All Beauty Without Cruelty products are:

- 100% suitable for vegans and vegetarians

- completely cruelty free and comply with our fixed cut-off date

- caring for environment by using recycled materials where possible and finding methods of sourcing which minimize our footprint on our planet

We use natural pure ingredients and our products are considered one of the most successful for sensitive skin, being hypoallergenic and fragrance free throughout.


Please use the links on the left to explore further.

Stockists Information

For stockists please call 01473 271500 (International +44 1473271500) or email info@bwcv.com

Cruelty Free International

Beauty Without Cruelty is a member of Cruelty Free International and all of our products comply with their strict standards. Please visit their website to find out more. www.crueltyfreeinternational.org

Vegan Society

Beauty Without Cruelty is also a member of the Vegan Society and more information about them can be found at www.vegansociety.com