Ultimate Natural Liquid Make-Up

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Beauty Without Cruelty Liquid Foundation

Ultimate Natural Liquid Foundation is a creamy easy blend make up that fortifies the skin through:

- Saccharide Isomerate, for lasting deep hydration, even under the driest conditions.

- Avocado Oil, which nourishes and moisturises the skin, whilst providing antioxidant protection.

- Jojoba Oil and Vitamin E, to maintain the skin's elasticity and reduce the appearance of fine lines and wrinkles.

Buildable coverage allows you to customise your look from light to full coverage.

The 100% vegan brand dedicated to providing cruelty free beauty, using bio-sourced alternatives to preservatives and chemical-based cosmetics products.

Water based foundation allows easy blending and prevents blotching creating a flawless finish. Coverage is buildable and non-comodogenic.

Packaged in a sleek, hygienic airless pump, allowing for more control and less product waste. The pump delivers just the right amount of product.

Sheer: A pale very soft pink based shade for the palest skin tones.
Fair: A soft very light pink based shade for pale skin tones.
Light: A yellow based shade for pale skin tones.
Medium: A warm light peachy shade for light – mid toned skin.
Natural: A natural light beige shade for slightly deeper skin tones.
Beige: A warm shade of beige for deeper skin tones.

Size: 15ml/0.5fl.oz

26 Reviews Hide Reviews Show Reviews

  • 5
    Moisturising Foundation (Natural)

    Posted by Unknown on 10th Jan 2018

    I have purchased this item many times as I like the colour and texture and it suits my skin.

  • 5
    Excellent (Fair)

    Posted by Unknown on 13th Oct 2016

    Easily applied with cosmetic pad. Very lightweight.

  • 4
    Good make up (Fair)

    Posted by Unknown on 13th Jun 2016

    I like this foundation, it covers blemishes but it is a bit difficult to apply

  • 4
    Highly recommend for my fellow pale people (Sheer)

    Posted by Unknown on 20th Dec 2015

    First foundation I've found which is both vegan, cruelty-free, and my skin tone. It's very light and natural coverage. My only let down was the size of the bottle. Overall, incredibly good for pale people.

  • 4
    Mixed Review (Light)

    Posted by Hellen Jordan on 8th Oct 2015

    This has great coverage, goes on really well and lasts all day.
    The only downside for me is the smell.

  • 5
    Lasted all day! (Natural)

    Posted by Kaye on 4th Jun 2015

    Lasted all day! Ultimate natural liquid foundation shade natural, melted into my skin, left my face feeling smooth, natural looking.....just what i wanted!

  • 5
    Perfect liquid make up (Fair)

    Posted by June on 27th May 2015

    I've been using this product for a few years. Perfect natural subtle coverage that feels very light on the skin. Great colour for my skin tone (that pale skin that goes with dark hair and blue eyes!)

  • 5
    Foundation (Light)

    Posted by Unknown on 31st Jan 2015

    Good coverage, not tested on animals and paraben free.

  • 5
    Great product - definitely converted (Medium)

    Posted by Anne Mitchell on 31st Jul 2014

    I was a little dubious about buying a foundation online as I wasn't sure on the colour being correct for me but I needn't have worried. I am indian/british mix and would say medium skin tone and this is perfect for me. I also like the coverage it gives and the fact that my skin doesn't feel coated like it has in the past from some other products I have used, plus I can use it with a clear conscience knowing that no animals have suffered as a result of it's manufacture. I shall definitely be buying again and am hoping that it can be shipped to the UAE or otherwise I will just need to stock up each time I am home in the UK - one point would be to make it available in a larger size :-)